adidas and Kinduct came together to build an open-architecture, performance-intelligence engine of the future.
adidas was interested in effectively tracking athletic and surrounding contextual data to deliver more impactful insights to the athlete. The overall goal was to enable athletes to get more out of their workouts by leveraging this data to create custom workouts that were built using contextual elements like what music the athlete wanted to listen to and time of day they were working out.
Kinduct came in as the backend partner, leveraging their Athlete Management System to consolidate disparate data sources into one centralized, easy-to-use data platform.
