It might be hard to believe, but it wasn’t all that long ago that the sports industry was still apprehensive about emerging technologies.

In a realm now infiltrated by mobile video streaming, virtual broadcast enhancements, artificial intelligence (AI) and almost everything in between, it’s difficult to comprehend a time when sports weren’t pining for groundbreaking ways to present themselves and get ahead of the curve.

The problem then, though, was the unknown. The business of sport had been built on a foundation of linear television deals, paper tickets, and sponsors who were happy with a handful of pitchside advertising hoardings to go with an attractive hospitality package. Anything that broke away from those norms wasn’t only viewed with caution, but as a potential threat that could upset the traditions that had satisfied fans and underpinned the growth of the industry for so long.

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