Once remanded to the cryptoculture fringe, NFTs are finally having their moment. From sports collectibles and memorabilia to stables of digital stallions and closets of virtual sneakers, blockchain-connected virtual goods are allowing fans to showcase their passions (and profit from them) in entirely new ways.

NFTs are rapidly upending traditional ideas of sports fandom with new ways to collect, invest in, and interact with intellectual property and what we’re seeing today is just scratching the surface of what is to come.