Hearst Ventures has invested $2 million in ShotTracker parent company, DDSports Inc., as the startup continues pursuing media deals. DDSports previously secured $11 million from Evertz Microsystems and Verizon Ventures as part of the now-completed funding round.

ShotTracker uses player, ball and court sensors to create a live log of advanced stats, while also offering tools to help interpret the data. Its systems are currently deployed across the Mountain West, Big 12 and (with some work to be completed) Big Ten conferences, with SEC, ACC and Pac-12 installations planned, according to CEO Bill Moses. The company gives the data to its partner schools, while also selling it to media companies. With data being collected automatically from the sensors, Moses said ShotTracker can deliver true real-time data in a way competitors cannot. “We think we have a decisive market advantage,” he said.

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