Flexibility was going to be key when hosting the US Open in midst of the pandemic. As part of that, the USTA needed a way to proactively reach interested ticket buyers quickly. The GSVS team quickly connected the USTA team to Attentive, who was able to help establish a first-party data and messaging approach that could adapt to the shifting realities of hosting the U.S. Open in New York City, in the time of COVID.
Through the platform and a direct messaging campaign, the U.S. Open was able to put direct ticket offers in front of fans as soon as event attendance levels were set by local officials and help ensure every available seat was filled for the return to an in-person event.
